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How Ziff Davis And Black Enterprise Bring In Revenue With Commerce Content

Hana Yoo — Tue, 13 Jun 2023 13:07:25 +0000

To survive and stay relevant, publishers like Ziff Davis and Black Enterprise are creating commerce-related content.

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MadHive Is Going Shopping For Measurement Tech With $300 Million Investment From Goldman Sachs

Alyssa Boyle — Tue, 13 Jun 2023 12:00:50 +0000

MadHive, the CTV ad buying platform, announced a $300 million investment from Goldman Sachs. It hopes to add more measurement and attribution tech to its stack, including potentially with an

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L’Oréal’s VC Fund Is Backing Omar Tawakol’s New Generative AI Startup Rembrand

Allison Schiff — Tue, 13 Jun 2023 11:00:07 +0000

New startups are starting to use generative AI to flip the script on in-video product placement, including Rembrand, a new venture launched by ad tech vet Omar Tawakol in February.

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Calculating CAC With An Eye On Retention

Allison Schiff — Tue, 13 Jun 2023 10:00:50 +0000

The cost of customer acquisition is about more than what a brand pays to get someone to visit a website or download an app. Advertisers also need to bake engagement

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Generative AI Cannot Be Another Black Box

AdExchanger Guest Columnist — Tue, 13 Jun 2023 04:35:00 +0000

History proved that black-box algorithms aimed to optimize business metrics will have severe, harmful consequences that are often not predicted.

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Snowflake Breaks Into Retail Media; Diverse-Owned Streaming Services Make A Pact

AdExchanger — Tue, 13 Jun 2023 04:03:53 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Flurry Of Activity Will retail media ever flourish beyond garden walls? On Monday, Snowflake inked a partnership with

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Why Tatari Created A Separate Company To House Its Data Clean Room

Alyssa Boyle — Mon, 12 Jun 2023 14:00:24 +0000

Tatari launches a new sister company, Vault, whose first product is a data clean room. The goal is providing cross-channel TV measurement with data other than IP addresses.

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Global Ad Revenue Chugs Along, Per GroupM Report

Hana Yoo — Mon, 12 Jun 2023 13:00:45 +0000

With a feared recession yet to materialize, GroupM is feeling somewhat optimistic. The holding company predicts in its midyear forecast, released on Monday, that global advertising is on track to

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Publishers Have One Year To Test And Raise Red Flags On Google’s Privacy Sandbox

Anthony Vargas — Mon, 12 Jun 2023 05:15:32 +0000

Privacy Sandbox APIs will be generally available starting in July. That means publishers have roughly one year to get acclimated ... and to raise any red flags to regulators.

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Firing Up The Privacy BS Detector

Allison Schiff — Mon, 12 Jun 2023 05:00:39 +0000

There are certain privacy-related phrases companies use when they’re talking about their products that should make your antennae twitch. If you hear them, it's a signal to ask questions.

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