Innovative Marketing Strategies for the Year Ahead in Commerce Media, CTV, Identity and Privacy

FEBRUARY 7, 2023
EDISON BALLROOM, NEW YORK, NY

INNOVATIVE MARKETING STRATEGIES FOR THE YEAR AHEAD IN COMMERCE MEDIA, CTV, IDENTITY AND PRIVACY

Industry Preview is an intimiate and exclusive, one day conference for data-driven professionals in the digital advertising and marketing industry focused on what to expect in the year ahead. AdExchanger curates a program of visionary thought leaders and industry innovators who see beyond the obvious and prepare you for what is to come. 

Speakers

  • Neil Vogel

    Neil Vogel

    CEO
  • Ziad Ahmed

    Ziad Ahmed

    CEO & Founder
  • Gabe Alonso

    Gabe Alonso

    VP of Digital
  • Michael Barrett

    Michael Barrett

    President and Chief Executive Officer
  • Kelly Cook

    Kelly Cook

    Chief Marketing & IT Officer
  • Jed Dederick

    Jed Dederick

    Chief Client Officer and Executive Vice President
  • Eddie Drake

    Eddie Drake

    SVP, Marketing Data Strategy
  • Dr. Krzysztof Franaszek, PhD

    Dr. Krzysztof Franaszek, PhD

    Founder
  • Arielle Garcia

    Arielle Garcia

    SVP, Chief Privacy Officer
  • John Halley

    John Halley

    President, Paramount Advertising
  • Bethany Hillman

    Bethany Hillman

    Vice President, Data Activation
  • Richard Kramer

    Richard Kramer

    Managing Director/Founder
  • Lizzy Foo Kune

    Lizzy Foo Kune

    Vice President Analyst
  • Samantha Lim

    Samantha Lim

    Senior Vice President, Gaming Strategy & Innovation
  • Mark Marshall

    Mark Marshall

    President of Advertising & Partnership
  • Paul Mascali

    Paul Mascali

    Head of Gaming and Esports
  • Tatiana McDaniel

    Tatiana McDaniel

    CMO
  • Chelsea Monaco

    Chelsea Monaco

    VP, eRetail & Commerce Media
  • Brian Morrissey

    Brian Morrissey

    Founder
  • Josh Palau

    Josh Palau

    SVP, Growth Marketing
  • Mark Prince

    Mark Prince

    SVP, Economic Empowerment
  • Vinny Rinaldi

    Vinny Rinaldi

    Head of Media Analytics, Data & Technology
  • Shelby Saville

    Shelby Saville

    Chief Investment Officer
  • Sir Martin Sorrell

    Sir Martin Sorrell

    Founder & Executive Chairman
  • Clarissa Season

    Clarissa Season

    Chief Experience Officer
  • John Terrana

    John Terrana

    EVP, Media
  • Sisi Wei

    Sisi Wei

    Editor-in-Chief
  • Dan Taylor

    Dan Taylor

    Vice President, Global Ads
  • Alyssa Boyle

    Alyssa Boyle

    Associate Editor
  • Allison Schiff

    Allison Schiff

    Managing Editor
  • Lisa Valentino

    Lisa Valentino

    EVP, Client Solutions and Addressable Enablement
  • James Hercher

    James Hercher

    Senior Editor
  • Anthony Vargas

    Anthony Vargas

    Associate Editor
  • Sarah Sluis

    Sarah Sluis

    Executive Editor
Speakers

Agenda

Clear filters
Conference
7:00 - 8:45 am

Breakfast

8:45 - 8:55 am

Industry Preview Opening Remarks

8:55 - 9:15 am

Marrying Tech, Data And Marketing: The New Role Of The CMIO

9:15 - 9:35 am

How Brands, Agencies and Publishers are Embracing Privacy-Forward Advertising

9:35 - 9:50 am

Building Community with Gen Z

9:50 - 10:20 am

Networking Break

10:20 - 10:40 am

Can Retail Media Save Programmatic?

10:40 - 11:00 am

The Future of Streaming TV: A Conversation with Magnite CEO Michael Barrett

11:00 - 11:20 am

CDP, IDR and AI – Oh My! The Challenge of First-Party Data for Marketers

11:20 - 11:40 am

CTV: A Deep Dive Into The Progress and The Pitfalls

11:40 am - 12:00 pm

Ad Tech Market Real Talk With Arete Research

12:00 - 1:00 pm

Lunch

1:00 - 1:20 pm

Publisher Keynote - Spotlight On Digital Media

1:20 - 1:40 pm

The Realities Of In-Game Advertising

1:40 - 2:00 pm

Bringing Together Performance & Brand Marketing

2:00 - 2:15 pm

It’s Time To Do More Than Tick The Box On Privacy

2:15 - 2:35 pm

Scrutinizing Big Tech, With The Markup

2:35 - 3:05 pm

Networking Break

3:05 - 3:30 pm

Tilling TikTok For Sales And Lift

3:30 - 3:50 pm

Marketing Contracts Redefined: The Path to Full Data Ownership

3:50 - 4:10 pm

Translating DEI Talk Into DEI Action

4:10 - 4:30 pm

The Big Story Live

4:30 - 6:00 pm

Networking Reception

See Who's Attending

Capital One
Citi Group
DanAds
David's Bridal
Disney Advertising Sales
Experian
Happy V
Johnson & Johnson
Licorice
Marriott
Mediamath

Industry Preview 2022

VENUE & SAFETY

Edison Ballroom

240 W 47th St,
New York, NY 10036
+1 212-201-7650

AdExchanger’s Commitment To Safety

Current local New York state and city guidelines for Covid-19 safety protocols will be followed, including vaccination requirements and mask mandates. Should state and city guidelines change prior to the event, the information on this page will be updated and registered attendees will be notified. At this time, while vaccination against Covid-19 is strongly recommended, proof of vaccination is not required.

What to know before you go:

  • Masks are not required. We will provide a mask for any attendee who wants one.
  • Hand sanitizer stations will be available throughout the event.
  • We strongly recommend testing within 72 hours before you arrive, especially if you’ve had a known exposure to someone with Covid-19.
  • Not feeling well? If you are experiencing symptoms of Covid-19, we ask that you kindly make the decision to stay home for your safety, and for the safety of your fellow attendees. 

Sponsors

Google
Magnite
Outbrain
Sharethrough
Simpli.fi
TripleLift
Undertone

Event Pricing

  • Brands, Agencies, and Publishers

  • Technology Providers and Event Sponsors

GROUP RATES AND ADEXCHANGER MEMBER DISCOUNTS

Don’t go it alone, bring the whole team! Groups of 3 or more will receive 10% off the total registration fee. AdExchanger members are also eligible for exclusive discounts, click here to learn more. Note: Discounts cannot be combined. To get your unique member discount code, please contact Emily Rocca at [email protected].

Season Pass

For a limited time, get Season Pass tickets at the lowest rates available all year!

Season pass tickets give you access to all three live AdExchanger events in 2023 for the lowest available rate. Your season pass gets you in to:

February 7, 2023
Edison Ballroom, New York, NY

May 15-17, 2023
MGM Grand, Las Vegas, NV

September 26-27, 2023
Hilton Midtown, New York, NY

  • Season Pass Ticket

    $3,600
    All-Access to 3 Events
    (expires 02/03/2023)

Season Pass Benefits

  • Get More Education & Networking for Less $$ – Save over $400 off 2023 Loyalty rates with a Season Pass ticket.
  • Register only 1X and you’re in for all of 2023.
  • Flexibility – Can’t make all three events? Your season pass ticket is transferrable to a colleague.
  • Get free exclusive AdExchanger swag at each event.

*Season Passes are available to brands, agencies, and publishers only. Season Passes cannot be combined with any other discount.

Ask us about bulk Season Pass discounts. Email Emily Rocca at [email protected].

Contact

  • Questions

    For questions regarding event registration, please contact:
    Emily Rocca
    [email protected]

  • Sponsorship

    For sponsorship inquiries, please contact:
    Jonathan Toback
    [email protected]

  • Program

    For information on programming and speakers, please contact:
    Andrea Larick
    [email protected]