Thank you to everyone who attended AdExchanger's Programmatic I/O New York 2022, making it the largest Programmatic I/O in history!  We have big plans for 2023. 

SAVE THE DATE!
Programmatic I/O New York 2023
September 26-27
Hilton Midtown, New York, NY

General Registration will open soon. You can access early registration through Season Pass ticket sales now. Email Emily Rocca at [email protected].

STRATEGIC EDUCATION FOR DATA-DRIVEN PROFESSIONALS

The original. The world leader. This is the industry conference more data-driven marketing professionals choose for a complete programmatic marketing tune-up. PROGRAMMATIC I/O New York brings the full digital marketing industry together for updates on privacy, the cookieless future, retail media, CTV trends, and much more. It is the best investment digital marketing professionals can make in professional growth each year.

Speakers

  • Kelly Abcarian

    Kelly Abcarian

    EVP, Measurement & Impact
  • Casey Beal

    Casey Beal

    Product Marketing, Ads Ecosystem Privacy
  • Julia Beizer

    Julia Beizer

    Chief Digital Officer
  • Doug Boccia

    Doug Boccia

    Head of Partnerships
  • Alex Boras

    Alex Boras

    Commercial Lead, Samsung DSP
  • Jeff Burkett

    Jeff Burkett

    VP, Product
  • Steven Cahall

    Steven Cahall

    Managing Director, Senior Equity Analyst
  • Charlene Charles

    Charlene Charles

    Head of Operations
  • Marjorie Chelius

    Marjorie Chelius

    Vice President of Marketing
  • Jason Cherok

    Jason Cherok

    Partner
  • Kendra Clarke

    Kendra Clarke

    Senior Director, Head of Design & Research
  • Heather Conneran

    Heather Conneran

    Director of Brand Experience Platforms
  • Amy Corner

    Amy Corner

    VP Enterprise Performance Marketing Solutions & Design
  • Daniel Darling

    Daniel Darling

    Vice President of Programmatic
  • Hayley Diamond

    Hayley Diamond

    EVP US Digital Investment
  • Ned Dimitrov

    Ned Dimitrov

    VP, Data Science
  • Mike Evans

    Mike Evans

    SVP, Demand Facilitation
  • Lauren Fisher

    Lauren Fisher

    GM Business Intelligence
  • Mike Fisher

    Mike Fisher

    VP Advanced TV
  • Christine Foster

    Christine Foster

    Vice President, Media Operations
  • Tolman Geffs

    Tolman Geffs

    Managing Director
  • Jeff Giacchetti

    Jeff Giacchetti

    Programmatic Media Lead
  • Amy Golden

    Amy Golden

    VP, Head of Marketing and Brand Strategy
  • Simon Goldrick

    Simon Goldrick

    Senior Director of Programmatic Strategy
  • Steven Golus

    Steven Golus

    CEO
  • Sahil Gupta

    Sahil Gupta

    Director, Business Development
  • Nancy Hall

    Nancy Hall

    CEO
  • Yang Han

    Yang Han

    Co-founder and CTO
  • Ethan Heftman

    Ethan Heftman

    SVP Agency Sales
  • James Hercher

    James Hercher

    Senior Editor
  • Ellen Jantsch

    Ellen Jantsch

    CEO
  • Chris Kane

    Chris Kane

    Founder and President
  • Gary Kibel

    Gary Kibel

    Partner
  • Danielle Kinney

    Danielle Kinney

    Sales Manager for the Northeast Team
  • Nikhil Lai

    Nikhil Lai

    Senior Analyst, Performance Marketing
  • Vince Lau

    Vince Lau

    Director of Analytics
  • Joanne Leong

    Joanne Leong

    SVP, Global Partnerships
  • Joanna Levin

    Joanna Levin

    Senior Counsel, Global Privacy
  • Aubriana Lopez

    Aubriana Lopez

    Head of Data Strategy - Global Product Marketing
  • Hugo Loriot

    Hugo Loriot

    Partner
  • Frank Maguire

    Frank Maguire

    VP of Insights & Strategy
  • James Mannix

    James Mannix

    Group Director
  • Stefan Maris

    Stefan Maris

    Head of Global Partnerships and Business Development
  • Serge Matta

    Serge Matta

    Head of Commercial
  • Kelly Metz

    Kelly Metz

    Managing Director of Linear and Advanced TV Activation
  • Evelyn Mitchell

    Evelyn Mitchell

    Analyst, Digital Advertising & Media
  • Tom Mitchel

    Tom Mitchel

    Vice President of Programmatic Sales
  • Robert Moakler

    Robert Moakler

    Quantitative Researcher
  • Jeff Nelson

    Jeff Nelson

    Chief Operating Officer
  • Elizabeth Neubauer-Donovan

    Elizabeth Neubauer-Donovan

    Global Director, Head of Ad Revenue, Marriott Media Network
  • Brian O'Kelley

    Brian O'Kelley

    CEO
    Scope3
  • Krystal Olivieri

    Krystal Olivieri

    Global Chief Innovation Officer, GroupM & Choreograph
  • Megan Pagliuca

    Megan Pagliuca

    Chief Activation Officer
  • Daniel Papalia

    Daniel Papalia

    VP, Programmatic Revenue & Strategy
  • Mark Pearlstein

    Mark Pearlstein

    Chief Business Officer
  • Jackie Perez

    Jackie Perez

    Director, Business Development
  • Dr. Krzysztof Franaszek, PhD

    Dr. Krzysztof Franaszek, PhD

    Founder
  • René Plug

    René Plug

    VP, Corporate Development
  • Sarah Polli

    Sarah Polli

    Senior Director, Marketing Technology
  • Shenan Reed

    Shenan Reed

    SVP, Head of Media
  • Rashida Richardson

    Rashida Richardson

    Attorney Advisor to FTC Chair Khan
  • Kenan Saleh

    Kenan Saleh

    GM
  • Clarissa Season

    Clarissa Season

    Chief Experience Officer
  • David C. Shonka

    David C. Shonka

    Partner
  • Jud Spencer

    Jud Spencer

    Technical Fellow
  • Abishake Subramanian

    Abishake Subramanian

    Vice President & General Manager, Lowe's One Roof Media Network
  • Andrew Susman

    Andrew Susman

    Co-Founder, Chief Operating Officer
  • Dan Taylor

    Dan Taylor

    Vice President, Global Ads
  • Albert Thompson

    Albert Thompson

    Managing Director, Digital Innovation
  • Bill Todd

    Bill Todd

    CRO
  • Mike Treon

    Mike Treon

    Programmatic Strategy Lead
  • Courtney Trudeau

    Courtney Trudeau

    Vice President, Technology Strategy
  • Ashley Tsai

    Ashley Tsai

    Head of Analytics
  • Frans Vermeulen

    Frans Vermeulen

    VP, Strategy & Market Development, Media & Entertainment Vertical
  • Megan Walton

    Megan Walton

    VP Product, Revenue & Commerce
  • Ashley Wheeler

    Ashley Wheeler

    SVP of Publisher Accounts
  • Rob Wilk

    Rob Wilk

    Corporate Vice President, Microsoft Advertising
  • Jill Wittkopp

    Jill Wittkopp

    VP Product
  • Andrea Zapata

    Andrea Zapata

    EVP, Head of Ad Sales Research, Measurement and Insights
    Warner Bros. Discovery
  • Sarah Sluis

    Sarah Sluis

    Executive Editor
  • Allison Schiff

    Allison Schiff

    Managing Editor
  • Todd Gordon

    Todd Gordon

    Former VP, Client Development
  • Areeb Mahamadi

    Areeb Mahamadi

    Director of Integrated Media
Speakers

Agenda

Clear filters
Monday, October 17
8:30 - 8:35 am

Welcome Remarks

8:35 - 8:55 am

Human-Centered Marketing With L'Oréal’s Shenan Reed

8:55 - 9:15 am

Building Better Ads: How Businesses Can Reimagine Audience Strategies

9:15 - 9:40 am

The Future Of TV Measurement Is Here

9:40 - 10:00 am

The Contextual Conundrum: To AI or Not to AI?

10:00 - 10:20 am

Wall Street’s Take On The AVOD Boom

10:20 - 10:50 am

Networking Break

10:50 - 11:10 am

Talking Supply Path Optimization With The Trade Desk

11:10 - 11:30 am

The Future Of CTV: How Advertising Can Build Audience Connections On The Biggest Screen In The Home

11:30 - 11:50 am

Laying Down The Law With The FTC

11:50 am - 12:10 pm

Tuning In With Microsoft Advertising

12:10 - 1:10 pm

Lunch

1:10 - 1:30 pm
1:30 - 1:50 pm

Why MMM Is Paying Off For Amex

1:50 - 2:05 pm

Closing The Addressable Gap: Prioritize, Prioritize, Prioritize

2:05 - 2:30 pm

The Commerce Media Network Phenomenon

2:30 - 3:00 pm

Networking Break

3:00 - 3:20 pm

A Call-To-Action For Ethical Advertising

3:20 - 3:35 pm

Hidden Audiences – Why Brands Are Only Reaching 30% Of The Open Web

3:35 - 3:55 pm

Using Data And Tech As Building Blocks For Sustainable Media Brands

October 18
8:45 - 9:10 am

From Armchair to Activation: Humanizing Ad Tech for Better Campaign Activation

SaaS-pirations: Building An Ad Tech Business That Will Get Acquired

The CPG Approach To Programmatic

9:20 - 10:20 am

CTV Fundamentals

Forecasting Personalization For The Privacy-Safe World

The Convergence Of Programmatic Supply And Demand

9:55 - 10:20 am

Activating The Most Effective Media Strategy In An Unsettling Economy

The Latest On Supply-Chain Transparency Standards

10:20 - 10:50 am

Networking Break

10:50 - 11:15 am

Alternatives To Third-Party Cookies: A Conversation With Magnite & Everyday Health

Build a Privacy Safe Strategy for Personalization at Scale

Rooting Creative Decisions In Performance Data

11:25 - 11:50 am

Measuring Attention In 3D Environments, From Gaming To The Metaverse

Online Advertising Post Roe v. Wade: Dos, Don’ts And Questions

Why You Should Buy Direct: Better Results & Better for the Planet

12:00 - 12:25 pm

Decarbonizing Digital Advertising: A Case Study of How Advertisers Will Reach Net-Zero Carbon Emissions

Do Data Clean Rooms Need to be Remodeled?

Identity Prepping: Getting Ready For The New Era

12:25 - 1:25 pm

Lunch

1:30 - 1:55 pm

Learn How DTC Brands Can Increase Sales and Measure ROAS

TV or ATV? That Is the Question

2:05 - 3:05 pm

Demystifying Log Files: Don’t Just Talk About Transparency – Do It

Get Comfortable With Scaling DEI

Reaching Consumers In A Cookieless World

2:40 - 3:05 pm

Breaking Silos Toward Interoperability In An Audience-First World

Commerce Media: Closing The Loop Between Impressions And Transactions

3:15 - 3:40 pm

Full-Funnel Media And What It Means For Measurement

How Identity Will Power The Next Phase Of Collaboration, Targeting And Measurement In Programmatic CTV

How To Make Converged TV Work (Even As Viewing Fragments)

3:40 - 4:10 pm

Networking Break

4:10 - 4:35 pm

Conscious Marketing is Performance Marketing: Addressable Advertising in a People-First Ecosystem

The New Reality For Hybrid Ecommerce-Retail Brands

4:45 - 5:10 pm

Achieving Performance On People’s Terms: How Privacy-Enhancing Technologies Will Support the Future of Performance Advertising

Behind The Scenes At General Mills

THE PROGRAMMATIC ECOSYSTEM

For this year’s Programmatic I/O New York, the AdExchanger editorial team is curating a special lineup of sessions, panels, and fireside chats that cover the topics that matter most to data-driven professionals. Here’s a sample of the top mind issues that attendees will get the latest insights on:

More Than 1,000 Attendees Representing These Great Companies:

Amazon
Chegg
Comcast
Corbus Pharmaceuticals
Foursquare
Google
GroundTruth
Hearst
Ibotta
Los Angeles Times
Mars
Safelite Autoglass
Tastemade
Volta Charging
Yahoo

Why Industry Leaders Choose Programmatic I/O

“The really exciting thing about marketing is that it's always changing. You're always going to bring home something really exciting and interesting, something new. I think, for me, the most exciting part is getting out, talking to people, finding out what those new trends are, riding that wave and really helping to innovate for next year.”
Cassandra Grimm
Making Science
“Programmatic I/O is the forum for the digital advertising space. Programmatic I/O and AdExchanger have been a tenant of this business. It's the first thing most people in this business read when they get up in the morning and it's a great source of both written content and now live content”
Steven Golus
Steven Golus Consulting
“There's always some of the leading voices in programmatic advertising. Overall, AdExchanger is always a great source, but especially here you get some of the best companies, some of the best executives, in the world. And then just connections and getting to know people who are in our industry sharing some of the same things we are going through”
Santi Darmandrail
Retargetly
“We have folks who literally just came over to us and were like 'we need gaming and we need it now and can we set up a relationship today', so we are almost cutting contracts on the day of, which for us on the sales side of the business is a big deal. So those things are happening.”
Benjamin Bring
AdColony
“Learning face-to-face, having side conversations with people, are completely irreplaceable and you can't do it on zoom still.”
Humphrey Ho
Hylink Digital Solution Co.
“Great across the board, the venue and the way the networking hall was made was great to meet people. Great event to keep up with trends and network with industry peers.”
Pat Marin
Sharethrough
“People are having chance conversations that can be valuable for both businesses. That has been one of the reasons why I was really interested in being here in person”
Pete Beeney
The Washington Post
“I met a ton of great people. I think it's good actually seeing some old faces as well. So highly recommend”
Ted Oh
Fanduel
“Loved the location and the agenda. People were very accessible. I can't imagine missing this event in the future!”
Warren Miller
BDEX

Programmatic I/O New York 2021

Awards Gala

AdExchanger Awards Gala

Congratulations to the 2022 AdExchanger Award winners and finalists. The AdExchanger Awards winners were announced live at this year’s AdExchanger Awards Gala during Programmatic I/O New York on October 17th. View the list of winners and finalists here.

VENUE

New York Marriott Marquis

1535 Broadway
New York, NY 10036
+1 212-398-1900

Hotel Accommodations

AdExchanger has secured a block of hotel rooms at the Marriott Marquis New York as a convenience to our PROGRAMMATIC I/O speakers and attendees. The discounted room rate is $299 (plus applicable taxes and fees) and is based on availability for reservations made prior to September 24, 2022 when the room block closes. Reservations can be made using the Programmatic I/O Reservation Site or by calling the phone numbers below. We encourage you to make your reservation soon as hotel rooms will sell out.

Reservations Toll Free: 1-877-303-0104
Reservations Local Phone: 1-212-398-1900

Sponsors

GROUP RATES AND ADEXCHANGER MEMBER DISCOUNTS

Don’t go it alone, bring the whole team! Groups of 3 or more will receive 10% off the total registration fee. AdExchanger members are also eligible for exclusive discounts, click here to learn more. Note: Discounts cannot be combined. To get your unique member discount code, please contact Emily Rocca at [email protected].

ADEXCHANGER’S COMMITMENT TO SAFETY

Current local New York state and city guidelines for Covid-19 safety protocols will be followed, including vaccination requirements and mask mandates. Should state and city guidelines change prior to the event, the information on this page will be updated and registered attendees will be notified. At this time, while vaccination against Covid-19 is strongly recommended, proof of vaccination is not required.

What to know before you go:

  • Masks are not required. We will provide a mask for any attendee who wants one.
  • Hand sanitizer stations will be available throughout the event.
  • We strongly recommend testing within 72 hours before you arrive, especially if you’ve had a known exposure to someone with Covid-19.
  • Not feeling well? If you are experiencing symptoms of Covid-19, we ask that you kindly make the decision to stay home for your safety, and for the safety of your fellow attendees. 

Contact

  • Questions

    For questions regarding event registration, please contact:
    Emily Rocca
    [email protected]

  • Sponsorship

    For sponsorship inquiries, please contact:
    Jonathan Toback
    [email protected]

  • Program

    For information on programming and speakers, please contact:
    Andrea Larick
    [email protected]