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Twitter’s new CEO, Linda Yaccarino, is completing her first week on the job. If she’s looking to tell an against-all-odds success story, she couldn’t have asked for a better first chapter.
Here’s what she’s dealing with: Twitter’s ad revenue was down 59% during April and early May, according to a report by The New York Times. Both Twitter trust and safety leaders left last month.
And although Twitter is adding in a programmatic partner, inMobi, to bring in more advertiser demand, it’s clear opportunistic marketers are swarming the platform. Big brands (GroupM put Twitter back on its A-OK list) are mixing with funkier marketers selling questionable products or promoting clickbait.
We unpack the current Twitter situation in the first half of the podcast. Then, we unpack what advertisers need to know about The Trade Desk’s splashy Kokai launch, which took place at a live event in NYC, and Apple’s Worldwide Developer Conference, which we listened to live.
At Apple, the big news was the privacy manifest, while The Trade Desk name-checked AI, connected TV and retail media. With new features like the ability to bring in sales data to fuel its algorithm, the DSP is finding a new route to the data that’s been washed away due to signal loss.
